YouTube Studio by Google : features and functions for creators.

YouTube Studio by Google : features and functions for creators.

Learn about the various YouTube Creator Studio features that can be used to measure YouTube channel performance, optimize the YouTube platform, and enhance the creation of YouTube videos. After Google Chrome, which is used frequently by internet users, Youtube grew to become one of the biggest search engines on the internet. The sheer volume of instructional videos offered with various lengths and styles of delivery to make them easier for the audience to understand supports the use of YouTube as a search engine.

Millions of people visit YouTube every day to watch videos presented by brands or other YouTube creators, find content that has been searched for on Google Search Engines, or learn about the most recent topics.On the other hand, managing a Youtube channel strategically is still a challenge for Youtube creators despite the huge number of Youtube viewers.

This is because YouTube features are constantly expanding and changing, which quickly alters the habits of viewers and creators. A YouTuber who is just beginning their career in the world of YouTube, on the other hand, also faces the challenge of getting people to watch the content that has been uploaded and broadcast on YouTube. Nevertheless, YouTube also supports creators by offering a variety of Youtube Studio features to make it simpler for creators to connect with a larger YouTube audience. Here are some Youtube Studio features that you can use and develop in order to increase traffic to your YouTube channel and grow it.

Youtube Studio.

Youtube Studio is a unique dashboard where YouTube creators can manage the growth of their channels and videos, comprehend video performance analysis, respond to comments that are embedded in videos, and monetize their uploaded videos by adding ads. Youtube offers this mobile and laptop-compatible application for no charge. The most recent features from Youtube are also supported by the various services offered in order to optimize the performance of owned YouTube content. YouTube also has the ability to improve, optimize, and increase video performance, similar to what Google Analytics does, but with a video format.

How to Find Youtube Studio Service

The location of the Youtube Studio feature, which is tucked away, may throw you off when you first open the YouTube app on your phone. Consequently, this guide will show you how to access Youtube Studio on desktop computers and mobile devices.

Youtube Studio on a computer

• First, open the YouTube page or app on a phone and click the icon in the upper right corner.
• Second, choose the Youtube Studio icon from the menu options.
• Third, find the available tabs on the screen and open Youtube Studio.

Youtube Studio on a Mobile Device

• First, open the YouTube app on your phone and go to the profile page. When you click on the icon, you'll find several categories, one of which is Youtube Studio.
• Second, you'll be prompted to download the Youtube Studio app for mobile devices.
• Third, once the Youtube Studio application has been installed, your YouTube account will automatically be added, allowing you to use it for various video analysis requirements and to manage channels on YouTube.Fitur-fitur Youtube Studio

Dashboard. 

The Youtube Studio feature that you can find for the first time is the Youtube Studio dashboard, where you get an outline of youtube video performance with recently entered comments, the latest video analysis, and various latest information about Youtube Studio features. On this dahsboard youtube service you can measure the performance of youtube channels and videos easily and effectively. In addition, you can also access videos that have the best performance on Youtube so that you can use them as the main content in the future and the development of your YouTube channel.

Channel Analytics.

Youtube Studio comes with an analysis package that can help you to understand the content that works for the youtube channel so that you can make the right decision from the Youtube Studio data you get. Youtube Studio has two features that can measure the performance of Youtube video content, namely audience retention and watch time.

Audience Retention.

View duration measures how many viewers see the video until it runs out, after 15 seconds, Youtube will count the number of people who still continue to watch your content until it's finished. This number of viewers is very important to know the important point of your video that makes the audience focus on one impression. By measuring the number of retention audiences, creators will know the number of viewers who have dropped off after the main point appears so that you can analyze the reason why the audience switched to other content. Several factors may be the reason why viewers are out of your content, such as content introductions that are too long to bore and speed up to the core of the video, topic shifts that are too fast and leave viewers confused, or the addition of calls to action that are too fast at the beginning. The various information provided by Youtube Studio will later help creators in determining the right content strategy so as to make your audience survive hi ...

How to Maximize the Use of Retention Time.

Provide an attractive opening: you can start by making an interesting video opening so that it makes youtube viewers curious about the continuation of the next video. Also give a strong reason for youtube viewers to watch your video to the end by giving a clue at the beginning of the video. Develop creativity by providing different angles, changing music, and attractive visuals so that viewers don't get bored watching your videos even though they are given a fairly long video duration.

How to Analyze Audience Retention.

Open the Youtube Studio application or go to the feature on your personal computer, select the video you want to analyze and you can see the metric number of viewers.

Watch Time.

On the watch time service, YouTubers will be given information about the total time spent watching your videos. This is done considering that youtube viewers may only see the beginning of the studio, speed up the video, or watch your video to the end and move on to the next video. Youtube also uses watch time calculations as the main factor to determine the ranking of your videos on Youtube so that your content is easier to enter into user recommendations. For marketers themselves, the use of watch time can help to measure and see opportunities to improve metrics that will later have an impact on video rankings and youtube channel growth.

How to Increase Youtube Watch Time :

• Increase the number of subscribers: the more number of subscribers you get, it will increase the number of watch time youtube videos, the addition of call to action sentences will also help increase the number of viewers to follow your Youtube channel.
• Provide the best quality content: as a visual social media, of course, Youtube users will be interested in videos that have the best content results with the right lighting, therefore improving the quality of content will also help increase the number of YouTube Watch Time.
• Appropriate video duration: although youtube has an unlimited video duration but youtube users also like content with short duration such as tiktok video trends and reels. Therefore, Youtube content with an appropriate duration will also help your viewers see the video until it runs out and doesn't stop halfway.

How to Analyze Youtube Watch Time.

• Open Youtube Studio application then or youtube website.
• Select the video you want to analyze.
• Creators can see the length of watch time on pre-provisioned metrics.

 

Comments.

One of the calculations of the youtube algorithm is the interaction between viewers and youtube creators in a video. The higher the interaction balanced with the number of incoming comments will certainly lift your video with the high points of the Youtube algorithm that you get. In addition, by actively interacting with their audience, it will be easier for creators to build their community and can help increase their YouTube channel. On the other hand, the presence of fans can also help creators in optimizing monetization on youtube.

On Youtube Studio service, you can interact with fans through incoming comment replies from either old videos or videos that you have just uploaded. Not only that, creators can also filter incoming comments based on the number of subsribers, incoming responses and the status of the responses you have uploaded on Youtube. Using comment filters based on the number of subsribers also helps you find creators who have an interest in your video content but have more followers to open up collaboration opportunities in the future.

Playlists.

Want to get more attention from youtube users? YouTubers can get started by organizing YouTube playlists. Playslist is one of the YouTube features preferred by viewers or YouTube creators where viewers can choose video content that matches the interests of the creator they like. In addition, from the creator's own side, the use of the playlists feature itself makes it easy to organize, create or edit Youtube playlists according to the type of video you upload. This one service also has an important role for content marketing strategy because it can affect the number of watch times and value metrics that can increase youtube video ranking.

This is done considering that a set Youtube video can automatically move to the next video, thereby increasing the number of video views. However, if the creator wants to maximize the use of YouTube playlists then you can add a link related to the video at the end of the video to increase the number of watch time videos. You can also take viewers to the youtube playlist you have been busing by giving an end card at the end of the video.

Youtube features.

The Youtube platform not only has a Youtube Studio service for analyzing the performance of Youtube content, but some additional features can also be used to use Youtube content and earn additional income. Here are some youtube features that can be used for daily needs in managing a youtube account.

Subtitles.

Youtube viewers now don't need to worry if they find interesting videos in other languages because of the subtitles service that is already available on Youtube. Through this service, you can also increase more engagement with the number of consumers increasing by 80%, video viewers increasing by 69%, and the number of viewers viewing from private places by 25%. The addition of subtitles also helps you to expand the reach of consumers so that your videos can be enjoyed by all people regardless of the original language used.

On the other hand, the addition of subtitles also helps youtube viewers who have hearing problems so that they can enjoy your videos easily. Subtitles in videos will help your videos be easily accessed by anyone, thus opening up greater opportunities to increase the number of viewers. Creators themselves have several ways of adding subtitles such as adding their own translator feature or opening up opportunities for Youtube viewers to provide video subtitles. This strategy can help you reach a wider range of youtube users and possibly only understand videos using their native language,

Copyright.

The copryright period has become an important topic for creators who actively upload content on social media. Although it is not an important topic, the use of copyright is important for YouTubers so that the videos you upload are not stolen by others which of course gives you losses. In the copyright feature, YouTubers can request a copryright request to be removed from youtube, for example, you find that the content you have uploaded has been downloaded and re-uploaded by other creators on their YouTube channel.

In addition, sometimes Youtube videos uploaded by others get more Youtube viewers and also install monetization so that it is detrimental to those of you who do not get a one-third of the profit. Re-uploading other people's content is certainly very dangerous so youtube gives you a feature that can help to report and remove videos that violate copyright rules so as to help your content remain authentic and build a brand that cannot be passed by others.

Monetization.

One of the other advantages of developing content on youtube is the opportunity to earn from youtube with video monetization. It is not uncommon for a YouTuber who starts a career on YouTube to get amazing results and gain fame both on and off the youtube platform. Even so, not all YouTubers can get the opportunity to get video monetization before meeting the following conditions:

• Has 1,000 subsribers.
• Video views reached 40 hours over 12 months.
• Live in a country that hosts youtube monetization.
• Get a connection to an Adsense account.

After you have met all these requirements then you can enter the monetization tab menu to find out the conditions for getting monetization from Youtube. In addition, you also have several other ways to monetize Youtube videos such as placing ads, creating and selling exclusive merchandise, and also launching memberships for your community by providing some special content.

Custom Videos.

A branding on your Youtube channel can help distinguish your Youtube channel from others so that it is easy to distinguish even if you have topics that tend to be similar. This strategy also helps in building the market and community that you have so that it can be applied to the social media account that you use to promote Youtube content. The use of customization tabs to increase branding value can help in your youtube content strategy.

Layout.

You can change the layout to improve the image of your youtube channel, such as adding a video highlight that contains the reason you created a video that youtube users can watch when they first visit your youtube channel. Not only that, but Youtube also provides the option of giving different videos to youtube users who have become subscribers or have not followed your youtube account. For youtube users who have not followed your youtube account, creators can manage their youtube channel by making an introduction video description of your youtube channel, the type of video you present, and a call to action sentence asking them to follow your youtube account.

But if you want to present an introduction video to your followers then you can present video content that has the most viewers so that you can watch it again. You can also set the youtube page you have by adding popular videos, video playlists, or some youtube links that you also have.

Branding.

With a large number of creators on YouTube along with the same type of content that may be the same, it allows you to compete with content creators who have more followers. But to overcome this, you can build the right branding in the eyes of the community you have. The branding is also a characteristic that YouTube users cannot meet on other Youtube channels so that it makes a difference from each other. Some types of branding that you can add are profile pictures, banner images, and watermarks that can increase the number of viewers.  This branding strategy is also used by the socialmediamarketer Youtube account which gives a distinctive feature in the form of wearing black T-shirts in every video uploaded.

Basic Information.

In developing a YouTube channel, creators not only provide branding on every video uploaded but also provide adequate basic information. Providing this information will later help youtube users to recognize your youtube channel before finally becoming a follower of the youtube account you have. In order to maximize the information column, creators can edit by adding social media links and changing the video description to be more professional and good.

Audio Library.

One of the attractions of Youtube videos is the addition of songs or audio in Youtube videos that can divert the boredom of the audience when viewing videos with a long duration. Unfortunately, some audio circulating on the internet sometimes has a copyright that can make your video blocked if you use it without permission. Fortunately, to solve this problem you can access the audio library in youtube creator studio which gives free access to all songs and audio on youtube as a variety of interesting youtube content. Not only that, but you can also access a variety of free songs available on the internet that don't require a license so as to avoid blocks on the videos you upload.